DIGITAL ACTIVISM = DIGITAL MARKETING
As we all have learnt the US Auto Industry is under a major crisis and is on the brink of bankruptcy and a possible shutdown of Detroit’s big three auto companies.
So GM has decided to use the new digital marketing tools to take its story directly to the public with a new website called GM Facts and Fiction and a YouTube video entitled “The U.S. Auto Industry and the Ripple Effect” and is asking the public to tell their U.S. Senators and Representatives that support for the U.S. auto industry is in America’s best economic interest and is a sound investment toward a more competitive future.
They are asking you to write and send a letter to Congress to tell them you support the American Auto Industry.
All you need to do is just review your letter, fill out the privacy-protected registration form, and then click the “Mobilize!” button to send this letter to your member of Congress. – This is what I call “Digital Activism” – I guess we all learnt from the recent results of the Obama Digital Activism.
On the video, the company tries to communicate with a lot of statistical facts, what will be the ripple effect of the Auto Industry going bankrupt.
And even though this is a good effort to use the Digital Marketing tools to communicate the company side of the story, I still believe that a big part of the problem is that GM “still doesn’t make cars that people want to buy.”
Taking a message straight to consumers can work. It’s also very cost effective. Websites are cheap. But until GM comes up with some stronger content, this one won’t change too many people’s minds.
They simply need to make better cars ! – Does Toyota ring a bell ?
What do you think ? Should the government bail out the Auto Industry ?
But still a good use of Digital Marketing tools for Digital Activism.
